Meanwhile Patagonia ran a campaign with the tagline ‘Don’t by this jacket’ to raise awareness about rampant consumerism; Rei closed its stores on Black Friday to give its employees the day off; and British brand Jigsaw ran with a ‘For life not landfill’ in attempt to distance itself from ‘fast fashion’.
In this edition of Inside AB, Shayan Shakeel and Eddie Taylor look at these examples to ask whether these tactics are a responsible attempt by brands to regulate use or a cynical marketing ploy to attract attention.
(Source: Arabianbusiness.com YouTube channel)
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