In this edition of Inside AB, Jeremy Lawrence and Eddie Taylor take a closer look at the new regulations. They discuss the legal opinion shared by Fiona Robertson, a senior associate at Al Tamimi & Co, at the recent ITP Live Media Summit.
Topics for discussion include details of the licence, which any social media influencer who receives payment for promoting goods or services, must now hold; as well as the requirement to abide by the country’s media laws.
The conclusion is clear: being a social influencer is no longer a hobby. It is a job, with all the legal and financial obligations that come with it.
(Source: Arabianbuisiness.com YouTube channel)
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