Fast forward just a year later and Dizadji has already launched her second venture, Middle East micro-influencer platform Brand Ripplr.
The concept aims to solve the “logistical nightmare” of facilitating influencer marketing campaigns, an issue she herself faced when working with brands for Insydo. As for the Brand Ripplr name, it refers to the engagement waves that micro-influencers have the ability to create through social media thanks to genuine followers.
(Source: Arabianbusiness.com YouTube channel)