Yas Island Abu Dhabi has launched a new online brand campaign entitled Experience it to Believe it, designed to entice Israel holidaymakers.
The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots.
The $150,000 online campaign features a 45 second brand campaign introducing the destination in English and Hebrew, and will run until May 8 on platforms including Facebook, Instagram and YouTube.
The promotional push builds upon the inauguration of the historic Etihad Airways twice-weekly flight between Abu Dhabi and Tel Aviv which took place last week, with analysts and industry executives expecting around 1.25 million tourists travelling between the two cities for tourism and business and 500,000 Israelis expected to travel for tourism and leisure during the initial stages.
The roll-out of the campaign is set to capitalise on the exponential interest in travelling to the UAE among Israeli holidaymakers, with demand for the UAE peaking at 580 percent since January, and expected to soar further during Israel’s peak holiday season.
The Experience it to Believe it campaign celebrates Yas Island’s most iconic attractions including theme parks Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros World Abu Dhabi (pictured above), as well as Yas Marina Circuit, Yas Links golf course and adventure hub CLYMB Abu Dhabi.
With international borders having recently opened to Abu Dhabi and Israel having joined the Abu Dhabi Green List on April 5, the campaign encourages holidaymakers to discover Yas Island in a safe and responsible manner.
The historic campaign also coincides with the launch of a series of new holidays packages for the destination for Israeli holidaymakers, and the recent trade partnership between Experience Hub, the trade and promotion arm of Yas Island’s and Amsalem Tours & Travel Ltd. which will increase awareness of Yas Island Abu Dhabi among the Amsalem travel trade network.
Liam Findlay, GM of Experience Hub said: WWe are delighted to launch the Experience it to Believe it campaign which showcases the very best of Yas Island, from award-winning theme parks, record-breaking attractions, outstanding motorsports, golf and watersports to Israeli holidaymakers.
“We look forward to welcoming visitors from Israel to Yas Island and cannot wait to share our world-class hospitality and introduce holidaymakers to a host of exceptional experiences at the destination like nowhere else.”
Last year, the UAE became the third Arab country to establish full diplomatic relations with Israel and the first in the Gulf.
Follow us on
