A new online system has been launched by Saudi Arabia’s General Entertainment Authority (GEA) which can process entertainment license applications at the touch of a button.
The permits are aimed at encouraging investment in the kingdom’s entertainment sector as part of the objectives around Vision 2030.
This year, the GEA introduced entertainment seasons in each city and encouraged businesses and start-ups to play a part in their success.
“The purpose of offering this range of licences is to encourage investment in the entertainment sector, which is a vital and promising sector,” Sultan Al-Fakeer, the GEA’s chief operations officer is quoted by Arab News as saying.
The new licensing system covers a wide range of entertainment-related activities and venues, including live shows and performances, events, theme parks, entertainment centres, leisure facilities, live entertainment in coffee shops and restaurants, organising and managing crowds, selling tickets, talent management and operating entertainment facilities.
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