Kitch, the region’s first hybrid, delivery-focused, cloud kitchen and store-front operator, has been launched in Saudi Arabia and the UAE.
Walid Hajj, founder of Cravia, and co-founder Fahad Alhokair, a Saudi entrepreneur and founder of Veda Holding, are behind the launch after raising capital of $15 million.
The tech-integrated, virtual restaurants and brick-and-mortar facilities of Kitch aims to offer brands avenues to enter new markets as well as provide an option to diversify and scale their food delivery and customer engagement with minimal investment.
Launching first in key markets such as Saudi Arabia and the UAE, the start-up is set to open four delivery kitchens in Riyadh within the first quarter of 2021 and additional 15 kitchens across the GCC in the rest of the year.
Each delivery kitchen is spread over an area of up to 500 sq m and is equipped to house around 10 food concepts.
Kitch said it will be delivering “world-class infrastructure and expertise” enabling food concept owners to enter, adapt and thrive. The hybrid model will utilise all the operational efficiencies of the cloud kitchen business model as well as provide access to prime locations to set-up and expand the franchise presence, it added.
Hajj, CEO of Kitch, said: “We are thrilled to launch the region’s first hybrid cloud-kitchen and premium store-front operator Kitch. Saudi Arabia and the UAE offer huge potential for this concept, and we are looking to be a part of an industry valued at over $3 billion.”
Co-founder Alhokair added: “The food and beverages industry is ever evolving, and it has become more apparent this year. We are constantly on the lookout for new investment opportunities and we see a strong growth potential and bright future in the hybrid cloud-kitchen model of Kitch in both Saudi Arabia and the UAE.”
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