UAE ministers and officials explain the importance of World’s Coolest Winter campaign to tourism, economy and unifying the seven emirates
World's Coolest Winter
Latest in World's Coolest Winter
Dubai hotels
UAE tourism 2024: Hotel revenue boost, Dubai Tripadvisor award, new airline destinations and more
The UAE tourism sector thriving as it works towards $123bn GDP target
Sheikh Mohammed
Sheikh Mohammed launches UAE Winter tourism campaign
UAE launches fourth season of World’s Coolest Winter Campaign
UAE
UAE Winter tourism campaign raised hotel revenue by $490m
UAE Winter tourism campaign saw 1.4m domestic tourists in latest edition
Dubai attractions
Dubai kicks off national tourism campaign – ‘World’s Coolest Winter’
This year’s edition of the campaign celebrates the human element in every visit to the UAE, which is central to its status as a sought-after global tourist destination with a relaxed and friendly atmosphere
Abu dhabi tourism
Hotels see $410m boost from the UAE’s winter tourism campaign
Second edition of World’s Coolest Winter initiative sees hotel revenues rise by 50%