The worldwide research, conducted by Serco Institute and ExperienceLab, calls for a change of approach to better measure and understand how citizens view government services
user experience
Latest in user experience
Avaya
Three in four MENA firms working on a “cohesive customer interaction” strategy to be truly customer-centric: study
“To be truly customer-centric, organisations need a cohesive CX strategy that gives employees the tools to wow every customer on any device,” says Nidal Abobu-Ltaif, President, Avaya International
Revonic
How UX can ignite customer experiences in a world of increasing e-commerce
Diego Homem, director of Experience Design at Revonic, explains how brands should embrace a holistic approach at every touchpoint