TikTok’s advertising opportunities for Ramadan not only challenge conventional content marketing, but also encourage authentic and innovative storytelling
TikTok
Amazon
Aramco named Middle East’s most valuable brand, Apple tops world list
Brand Finance names most valuable brands in the Middle East and around the world
Luxury fashion
The billionaire’s daughter: TikTok Abraham family’s rise from luxury resale to social media stardom
The story of how a small family became TikTok sensations with millions of followers and a successful luxury store, now open in Dubai
1 Billion Followers
Sheikh Mohammed announces $41m Dubai content creation fund and influencer headquarters
Sheikh Mohammed directs fund for content creators and a permanent base for social media influencers in Dubai
1 Billion Followers
1 Billion Followers Summit Dubai: Khaby Lame, German Garmendia, Mishary Alafasy, Mo Vlogs, Abo Falah, Sidemen, Techno Gamers, Bassem Youssef and more share their secrets
World-famous content creators and social media influencers will be among the guests at the 1 Billion Followers Summit in Dubai
career cushioning
TikTok work trends in 2023: Lazy girl jobs, quiet quitting, rage apply
Looking back at the trends that garnered billions of views on TikTok this year
content creators
Number of aspiring influencers on the rise as global ‘creator economy’ balloons to $250bn
2023 marked a watershed year as the burgeoning ‘creator economy’ came into its own, fuelled by the rise in professionals ditching their 9-to-5 jobs for careers in social media
career cushioning
Lazy girl jobs, Quiet quitting, Career cushioning: Top 10 TikTok workplace trends of 2023
This year, in particular, has seen many work-related trends surfacing on the short-form video app
Facebook
1 Billion Followers Summit returning to Dubai
1 Billion Followers Summit will return to discuss social media trends in 2024
brand loyalty
Retail therapy: Almost 50% of GCC TikTokers shop for emotional pick-me-up, report finds
Beyond entertainment, TikTok has increasingly become a hub for online community, discovery, and even e-commerce interactions.
Arab youth
Arab youth social media addiction reaches crisis levels as Gen Z, Millennial mental health declines: Report
Nearly 13% of Arab youth aspire more to influencing than pursuing careers in education, business or healthcare
ESG
Mastering the language of youth: Harnessing ‘generation next’ in effective business strategies
Understanding future generations is the key to preparation
advertisement
Facebook, Instagram, TikTok revenue to skyrocket as social media spending surges to $10bn in 5 years: Report
MENA retailers, however, should shift their focus towards Gen Z and millennials, as these demographics tend to be impulse purchasers and are heavily influenced by social media players, says new research
Dubai police
UAE petrol price change; Kuwait deports 700 Filipinos; Major Saudi visa update; Oman labour law; Dubai Police TikTok arrest statement – 10 things you missed this week
UAE petrol prices, Saudi visa updates, Oman labour laws, public holiday dates, Kuwait deports Filipinos and more top stories this week
Arrest
Dubai Police deny woman arrested for ‘yelling’
Dubai Police questioned American woman after she was accused of slandering and defaming car rental office employee
Bahrain
UAE, Qatar and Bahrain lead world in social media use: UNESCO
People in the UAE lead the world in the usage of social media
Australia
TikTok users spend over $5.5m every day on in-app purchases
The popular social media application recorded 246.9 million downloads in 2023