President-elect says he is likely to give the Chinese parent company a 90-day extension to find new owners
TikTok
Latest in TikTok
China
China weighs selling TikTok to Elon Musk: Report
TikTok has appealed the impending ban in the US to the Supreme Court, but the justices have shown an inclination to uphold the law, which would force the company to be sold or face a ban in the country by January 19
Saudi Arabia
Saudi Arabia becomes MENA region’s first country to roll out TikTok STEM feed
It is seen as the social media giant’s move to foster a combination of entertainment and education
TikTok
How Gathern leverages TikTok to inspire domestic travel in Saudi Arabia
By focusing on authentic storytelling and leveraging the voices of both hosts and travelers, Gathern has created a travel experience that feels personal and community driven
Brand View
With 72mn minutes of care, Labayh and TikTok are making mental health a conversation that can’t be ignored
Labayh’s impact on TikTok goes far beyond simple metrics—it’s about creating a real shift in how mental health is perceived and discussed in the region
career
TikTok work trends: Fauxductivity, office siren, save the day – all the Gen Z office trends shaping workplaces in 2024
TikTok has become a surprising influencer in modern workplace culture, spawning viral trends that reflect changing attitudes towards work – but what are the latest trends?
social media
Rethinking media spending for long-term business growth on TikTok
Brands that leverage TikTok’s suite of ad products can strengthen their campaigns and build lasting relationships with consumers
career advice
Is TikTok the new LinkedIn for Gen Z workers? UAE career experts weigh in
Gen Z is increasingly turning to TikTok for career advice and job searching, challenging LinkedIn’s dominance as a professional networking platform – but is it a wise choice?
Arabian Business
The Future Collective: TikTok partners with TOUGHLOVE Advisors and Arabian Business to launch exclusive leadership dialogues to future-proof industries
The Future Collective, an initiative aimed at bringing together CEOs around insights to future-proof their businesses, will kick off with a roundtable focused on the travel and tourism industry in November
advertising
Pizza Hut offering free pizza in return for TikTok videos in the UAE
It is not just influencers making dough online as Pizza Hut now accepts TikTok content as currency
Dubai travel
In pictures: UAE tops TikTok’s most-watched destinations for 2024
With over 1 billion monthly active users, TikTok is quickly becoming one of the most popular social media apps in the world.
financial advice
Gen Z investing: More than half of TikTok stock market predictions were accurate in 2024, study finds
Many of the profitable predictions focused on tech giants with relatively stable stock prices, such as Google, NVIDIA, and Amazon
consumer behaviour
TikTok influences buying habits of 80% of MENAT consumers, report finds
The ‘TikTok Made Me’ report highlights the platform’s impact on buying behaviour across various sectors
Photo sharing app
TikTok’s new Whee app will leave users scratching their heads asking if they really need another photo-sharing app
Is TikTok throwing ideas at the wall to see what sticks, or is there a grander plan we’re not seeing?
Pet accessories
Pet dyeing: New TikTok trend to change fur colour prompts vet warnings
Pet owners around the world are transforming their pets into cartoon characters, food items and imaginative creations as the trend takes off on TikTok, however, these aesthetic alterations have sounded safety alarms among a widely concerned audience and vets globally
ByteDance
US House passes bill to force TikTok’s divestment or face ban
Overwhelming support for the bill as it is passed with 352 in favour and 65 against; Senate will have to pass it next
ByteDance
TikTok given ultimatum to divest, or face ban in the US
A new bipartisan bill, to be voted Thursday, would prevent app stores from offering TikTok and provide web-hosting services to ByteDance-owned apps