Structured, well-researched content and brand recognition play significant roles in maintaining credibility
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Latest in social media advertisements
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Is the influencer ‘bubble’ about to burst?
The economics of being an influencer are changing as brands ditch aspirational content for authentic endorsements with measurable ROI
Ramadan
Against the clock: TikTok prompts innovative approach to marketing in Ramadan
TikTok’s advertising opportunities for Ramadan not only challenge conventional content marketing, but also encourage authentic and innovative storytelling
social media
2023 Influencer trends: iCommerce, artificial humans and TikTok health advice push $16.4bn industry
Influencer marketing will drive revenue and engagement next year, says Ogilvy
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Instagram to push more ads on users as Meta struggles to reverse revenue decline
The latest announcements come three weeks before Meta is releases its Q3 earnings report, which is expected to show declining revenue, yet again
advertising spending
Advertisers spend big on Facebook, Instagram
In the Middle East, the majority of brands’ relative ad spend went to Facebook feeds, which accounted for 53.4 percent of ad spending, while Instagram feed ads claimed 17.7 percent of the total ad spend, and Instagram stories represented 11 percent of ad spending
advertising
Digital media accounts for 70% of spending on MENA ad space in 2020
Within digital media, social media is quickly emerging as the most preferred channel for advertisers and is tipped to bag 32% of the $7.5bn projected ad spend in 2021, according to the latest market research
Matt Hancock
Video: Are social media ads linked to the rise of eating disorders?
Experts in the UK are warning about the danger of weight-related content and the rise of serious incidents linked to eating disorders.
ad-free Twitter
New Twitter ‘experiment’ shows some users many more ads
Twitter spokeswoman said Tuesday that the company is experimenting with ad load, the industry term used to describe the frequency that users see advertisements
2019 Prediction
2019 Prediction: Twitter focuses on transparency, videos and m-commerce
Commercial transactions made electronically by mobile phone will continue to spread
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Video: New laws for UAE social media influencers
UAE social media influencers must clearly identify content as advertisements, according to new regulations from the National Media Council.