TikTok has appealed the impending ban in the US to the Supreme Court, but the justices have shown an inclination to uphold the law, which would force the company to be sold or face a ban in the country by January 19
social media
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Saudi Arabia
Saudi Arabia becomes MENA region’s first country to roll out TikTok STEM feed
It is seen as the social media giant’s move to foster a combination of entertainment and education
influencer
India’s influencer marketing platform KlugKlug announces major expansion plans in MENA and beyond
The company said plans are under way to establish operations in countries such as Saudi Arabia and Kuwait within the next 12 to 18 months
advertisement
KSA social media study reveals why attention is more important than viewing
Dentsu publishes the results of its study involving 750 respondents analysing users’ habits across five social media platforms
Noor Naim
Exclusive: How Noor Stars became the Arab world’s biggest YouTube star
Thirteen years ago, Noor Naim was homeless in Turkey. Now, she’s the top Arab female YouTuber with 60 million followers, aiming to become the region’s first social media billionaire
Blockchain
Lyvely lists utility token on major centralised exchanges
The $LVLY token is now available on Gate, MEXC, and Uniswap, with plans for additional exchange listings in the future
social media
Rethinking media spending for long-term business growth on TikTok
Brands that leverage TikTok’s suite of ad products can strengthen their campaigns and build lasting relationships with consumers
Instagram
Instagram announces ‘Teen Accounts’ with built-in safety features for young users
The new Teen Accounts will automatically implement a range of protective measures designed to limit contact from strangers, filter sensitive content, and promote healthier usage habits among younger users
Burj Khalifa
Influencers in arms race over $100,000 gender reveal parties as expectant parents cash in on viral trend
Experts caution against “overly elaborate” gender reveals, fearing backlash from audiences
Brand View
Modern-day media coupled with traditional media: The driving force of modern marketing
Structured, well-researched content and brand recognition play significant roles in maintaining credibility
Brazil
Inside Elon Musk’s war with Brazil over X
Here’s how Musk’s stance on free speech collided with Brazil’s anti-disinformation efforts
influencer
Mo Vlogs hits back over “scam” claims
Influencer says social media allegations “just not true”
Dubai travel
In pictures: UAE tops TikTok’s most-watched destinations for 2024
With over 1 billion monthly active users, TikTok is quickly becoming one of the most popular social media apps in the world.
financial advice
Gen Z investing: More than half of TikTok stock market predictions were accurate in 2024, study finds
Many of the profitable predictions focused on tech giants with relatively stable stock prices, such as Google, NVIDIA, and Amazon
consumer behaviour
TikTok influences buying habits of 80% of MENAT consumers, report finds
The ‘TikTok Made Me’ report highlights the platform’s impact on buying behaviour across various sectors
Creative economy
Lyvely secures operational license from Ras Al Khaimah to advance its social monetisation mission in regional first
Backed by Phoenix Group and Cypher Capital, Lyvely aims to disrupt the $250 billion global creator economy
Photo sharing app
TikTok’s new Whee app will leave users scratching their heads asking if they really need another photo-sharing app
Is TikTok throwing ideas at the wall to see what sticks, or is there a grander plan we’re not seeing?