Introducing the brand to the Dubai market was no easy feat, the CEO detailed instances of judgement, negative comments and a lack of understanding of the concept that was that was unfamiliar to the city at the time
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Video: How rage therapy helps fight stress in the UAE
In some countries of the Middle East and North Africa, a type of stress relief called destruction, or rage therapy, is rising in popularity.
Al Quoz
The Smashroom: Hiba Balfaqih and Ibrahim Abudyak
It’s not the most conventional of ideas. But by allowing customers to tap into rage and destroy computers and laptops, the founders of The Smashroom have created an alternative to a day at the spa
Al Quoz
Entrepreneur of the Week: The Smashroom’s Hiba Balfaqih and Ibrahim Abudyak
By allowing customers to destroy computers and laptops, the founders of The Smashroom have created an alternative to a day at the spa
Al Quoz
Video: How is Dubai’s Smash Room making so much money?
First of its kind in the UAE, The Smash Room, is celebrating the completion of a successful first year in business and will mark the occasion with the very first and exciting Epic Smash – an event where guests can smash big-ticket items such as washing machines, refrigerators and cars.