For brands to create and communicate an attractive value proposition, it is necessary that the perceived value – in this case quality – of the offering exceeds the value of the price that the customer is paying, an expert said
Ramadan 2022
Latest in Ramadan 2022
Dubai
In pictures: Here’s how Dubai celebrated Eid al-Fitr
The emirate lit up with fireworks, decoration, light installations, live entertainment, delicious dishes and more during Eid al-Fitr
Abu Dhabi
UAE Ministry reveals reduced Ramadan working hours for private sector employees
All private sector entities operating in the country are required to comply with the UAE Ministry’s provisions to reduce two working hours each day during Ramadan