YouTube continues to dominate online video and wants to cement that position with it ‘creator spaces’, including one in Dubai. Robert Kyncl, YouTube’s global chief business officer, told Arabian Business how the brand intends to foster regional content creation in a market where every other social media player wants a bigger stake of a very lucrative business.
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How YouTube plans to stay ahead in the Middle East
YouTube continues to dominate online video and wants to cement that position with it ‘creator spaces’, including one in Dubai. Robert Kyncl, YouTube’s global chief business officer, tells Arabian Business how the brand intends to foster regional content creation in a market where every other social media player wants a bigger stake of a very lucrative business