Digital health players take different approaches such as targeting consumers directly (B2C), targeting providers (B2P), insurers (B2I), employers (B2E), and governments (B2G) to access patients, says a new survey
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In rude health: Okadoc medical search and booking portal
Brand View: The region’s first instant doctor’s appointment booking portal, Okadoc.com, has arrived just on time to ride the health tech boom