It’s one of the longest and most lucrative sponsorship deals in sporting history; Woods’ agent calls it a ‘business decision’
Nike
Latest in Nike
Adidas
Inside The Giving Movement: TGM boss on why his sustainable clothing beats out Nike, Adidas
The Giving Movement has donated over $5.4 million to charity organisations from the sale of their products
Abdulaziz Hassan Ali Baker
Sun, Sand and Success
Mohammad A. Baker has transformed GMG from a Dubai-based sports retailer into a multi-billion-dollar global well-being company. With a presence in 12 countries, over 600 stores and more than 9,300 employees, the company has grown into a global powerhouse that has ambitions to be active in every major world city within ten years. In a rare interview, the Deputy Chairman and CEO explains how
Adidas
Qatar World Cup: Nike defeats Adidas in the $30bn battle of the football kits
Nike has won the battle of the kit manufacturers with 13 of 32 teams at the Qatar World Cup wearing shirts with the sportswear firm’s logo
Metaverse
Nike opening .Swoosh store to sell trainers in metaverse after $200m NFT success
Nike is set to start selling virtual footwear in a new online store and trading platform
Emirates Airline
Emirates named top UAE brand despite Covid-fuelled travel curbs
Dubai airline shows strong net positive sentiment among UAE residents in YouGov’s Best Buzz Rankings 2021
Adidas
Video: How sneaker fans are cashing in on the $2bn resale market
The FT meets the key players and influencers in the obsessive world of sneaker resale, where trainers like those from Nike Air Jordan and Adidas Yeezy can make a fortune for entrepreneurs that treat shoes like stocks on platforms including StockX.
Dubai
US sports giant Nike opens largest MidEast shop in Dubai
New Dubai Mall store has a customisation space that provides the opportunity to personalise Nike items all year round
#media
Video: If advertising is dead, how did a print ad from Nike make global news?
If advertising is dead, how did a print ad from Nike make global news? Why did the company’s stock price fall and then rise again? Why did Nike’s online sales increase by 31 percent?
ad campaign
If advertising is dead, how did a print ad from Nike make global news?
Opinion: It’s okay for brands to stand for something, to have a higher purpose. Consumers expect it, says Reda Raad, CEO of TBWARAAD
#NikeBoycott campaign
Advertising is dead. Long live advertising.
Opinion: If advertising is dead, how did a print ad from Nike make global news, asks Reda Raad, chief executive of TBWARAAD
#NikeBoycott campaign
Commoditisation of controversy: Why brands are embracing politics
Nike’s controversial ad featuring Colin Kaepernick is a sign that brands are increasingly folding politics into their larger marketing efforts
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2018 FIFA World Cup
Nike says World Cup paying off in race against Adidas
The final, in which France beat Croatia, was the first ever with all 22 players wearing Nike jerseys, and most of them were in Nike shoes
Nike
In pictures: Federer, Serena lead Wimbledon 2018 Day One
Eight-time champion Roger Federer and seven-time winner Serena Williams shrugged off 30-degree heat to breeze into the Wimbledon second round Monday. Top seed Federer marched out on Centre Court dressed for the first time in gear designed by Japanese giant Uniqlo in a deal reported to be worth $300 million after a two-decade association with Nike.
Nike
Roger Federer leaves Nike for Uniqlo in $300m deal
Federer’s ten-year contract will will take him well into retirement from the tennis circuit
2018 FIFA World Cup
Video: FIFA World Cup 2018 – a political battlefield?
While politics are supposed to be separate from the world’s most popular sporting event, they rarely are. In this edition of Inside AB, we explore the history of politics at the World Cup and why this year’s tournament may be one of the most politicised in its history.
2018 FIFA World Cup
FIFA World Cup 2018: political battlefield or unifying force?
Whether we like it or not, global politics cannot be separated from the world’s most popular sporting event – as the next four weeks will no doubt prove, argues Bernd Debusmann Jr