There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.
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Artificial intelligence
Video: Dubai’s bid to make bureaucratic backlogs a thing of the past
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Apple
App developers sue Apple over store fees
The lawsuit alleges that Apple is using its monopoly position to extract excess fees
DEWA
DEWA ‘Store’ launched to offer deals to customers
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Artificial intelligence
Saudi to set up innovation five hub centres with Google
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