Balenciaga has filed a $25 million lawsuit against the producers
marketing campaigns
Latest in marketing campaigns
Balenciaga
Dubai retailer halts Balenciaga sales amid holiday campaign backlash
The company has taken down all of the brand’s products from its stores and website until further notice
Advertising campaign
Is controversy ever a good marketing strategy?
Is any publicity good publicity? Natasha Hatherall-Shawe, founder and CEO of TishTash Marketing looks at the pitfalls.
Advertising campaign
Want to connect with consumers? A time-honoured tactic could work
Forever associated with food, perfume and beauty – product sampling is a marketing tool as old as trade itself, but it’s a tactic that should not be written off argues Natasha Hatherall-Shawe.
Brand Intimacy Study
The secrets to creating an intimate brand
The most pressing issue for brands is how to build better relations with consumers
Dabur
Indian retailer Dabur plans Middle East expansion
FMCG firm Dabur has already entered into tie-ups with Amazon.ae and LuLu for online marketing its products
Asil Attar
Damas CEO wants to use ‘real women, not influencers’, as brand ambassadors
The world of social media influencing is ‘distorting reality’ and putting pressure on women to look and act a certain way, says Asil Attar
content creators
Influencers are here to stay…
Two weeks ago, Anil Bhoyrul questioned the role of influencers in today’s market – and suggested the world would be better off without them. ITP Live Director Alia Fawad explains why she thinks Bhoyrul got it all wrong.
#NikeBoycott campaign
Commoditisation of controversy: Why brands are embracing politics
Nike’s controversial ad featuring Colin Kaepernick is a sign that brands are increasingly folding politics into their larger marketing efforts