Why now is the time to get work right
Mark Fiddes
Latest in Mark Fiddes
Mark Fiddes
Why it’s time for Dubai to think small
As start-ups surge, how will they face their hardest challenge – not cash but customers?
business owners
Why you should forget your customers for a minute
Your company might have survived the pandemic, but has its culture? You might not notice it yet but the ‘soft power’ of the water-cooler conversations has real value
Al Quoz Creative District
Why the world needs a new creative hub as Venice once was
Creative talent will always migrate to opportunity, and Dubai has created opportunity for the creative
consumer experience
The clicks and mortar future for retail post-coronavirus
It might be full-steam ahead for the region’s malls again, but how much must their offer meet the demands of the new digitally empowered consumer?
advertising agency
Has Adland hit the buffers again?
Cutbacks, redundancies and shrinking budgets are placing a squeeze on the traditional agency. Can they be saved?