Burj Al Arab

Video: Can Jumeirah’s new CEO deliver the goods?

There is a lot riding on Jumeirah Group’s latest chief executive. The legendary hospitality giant witnessed the departure of two CEOs in the span of just two years, before putting its faith in Portuguese hotelier Jose Silva in January 2017. He has his work cut out for him – maintaining one of the UAE’s most successful homegrown brands is anything but easy, yet growing it into the global empire it wishes to become is a whole other level of ambition.

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