The Facebook IQ Emerging Trends report found that 87 percent of participants feel that social media platforms have allowed them to interact more and deepen their relationship with brands
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Brand View
Video: Why consumers in Saudi Arabia are seeking convenience, according to Facebook
In its recent Emerging Trends: The Forces Shaping the Future Today study, Facebook IQ sheds light on the changing preferences of consumers in Saudi Arabia – one of the world’s fastest-growing economies with a young population – and offered insights into the kind of digital immersive experiences brands can use to reach them.
AB In Focus
PODCAST: What new Facebook research tells us about the Saudi consumer
“Emerging trends: The forces shaping the future today” is a new piece of research from Facebook IQ and Ipsos that explores consumer attitudes in The Kingdom of Saudi Arabia, particularly in the realm of digital technologies and how they impact notions of convenience, participation, community and entrepreneurship.
The findings offer a really important glimpse into the Saudi consumer and their attitudes towards e-commerce, payment […]
AB In Focus
PODCAST: What new Facebook research tells us about the Saudi consumer
Facebook’s Rana Bouri and Joachim Marciano discuss the digital trends that are shaping retail, brand engagement and customer experience in The Kingdom.
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