Over 50 percent of residents believe greater impact comes from global brand campaigns that create localised, relevant content
Global Brands
Latest in Global Brands
brand strength
In pictures: Top 20 most valuable global brands in 2022
The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy
brand intimacy
Video: Brands and malls in the UAE
ABTV’s Shruthi Nair speaks to David Clover, Associate Partner at MBLM and David Macadam, CEO of Middle East Council of Shopping Centers about the two arms of UAE’s retail sector – malls and brands.
Abu Dhabi
Gallery: 10 best brands to work for in the UAE
According to YouGov’s BrandIndex 2019 Workforce Rankings, Dubai-based carrier Emirates Airline is the brand by UAE residents would feel most proud to work for. Brands with the highest average reputation scores between April 1, 2018 and March 31, 2019.
Abu Dhabi
Dubai’s Emirates named top UAE brand to work for
Warner Bros World is voted the most improved brand in the YouGov list that ranks reputation to potential employees
Al Baik
Emirates, WhatsApp among most popular brands in Middle East
Samsung Galaxy and Apple lost prime spots to Chinese tech giant Huawei
Arab Fashion Council
Where have the fashion investors gone?
Celebrated fashion designer Rami Al Ali lifts the curtain on the Arab world’s dazzling fashion industry to expose a local sector thirsty for investors
Brand View
The future of fashion: How Dubai has positioned itself as the regional hub for entrepreneurs, stylists, designers and international retail brands
Brand View: The region’s first dedicated fashion and design institution, College of Fashion and Design aims to nurture local, regional and international talent
Almarai
Emirates, Almarai named best perceived brands in MENA region
Saudi airline Saudia is ranked the most improved brand in YouGov’s BrandIndex scores
Arab Fashion Council
100% ownership might ‘put an end’ to local retail groups, says AFC chief
Jacob Abrian said the new law will “set ground for fairer competition” for established businesses and start ups
Global Brands
UAE’s international brand value estimated at nearly $600bn
Research shows the UAE is most valuable brand in Middle East, ahead of Saudi Arabia’s $575bn
Apple
In pictures: Top 10 Global Brands 2017
Interbrand has been ranking the value of global brands, and for the last five years Apple and Google have held the top two positions.