While some experts argue that millennials are buying less diamonds than previous generations, the founder of Dubai-based online diamond platform FergusJames.com believes they are simply shrewder with their purchases.
FergusJames.com
Latest in FergusJames.com
Diamond jeweller
Entrepreneur of the Week: Fergus James of diamond curator FergusJames.com
Diamonds might soon be a man’s best friend if the new bespoke retailer takes off in the way the founder and his backers believe it will
Diamond jeweller
UAE diamond jeweller raises funding to expand e-commerce offers
Fergus James, formerly known as Dubai Rocks, aims to attract male shoppers with a ‘hassle-free’ online service