The diamond industry misunderstood consumers and was blindsided by the explosive growth of lab-grown diamonds, says Dubai-based jewellery brand owner
Fergus James
Latest in Fergus James
Affordable fine jewellery
Dubai’s wealthy are taking a shine to lab-grown diamonds
The diamond industry ‘completely misunderstood itself,’ says Dubai jeweller who saw a massive spike in demand for lab-grown in 2023 following the release of Netflix documentary ‘Nothing Lasts Forever’
Diamond jeweller
Video: Are UAE millennials buying less diamonds?
While some experts argue that millennials are buying less diamonds than previous generations, the founder of Dubai-based online diamond platform FergusJames.com believes they are simply shrewder with their purchases.
Diamond jeweller
Entrepreneur of the Week: Fergus James of diamond curator FergusJames.com
Diamonds might soon be a man’s best friend if the new bespoke retailer takes off in the way the founder and his backers believe it will
Diamond jeweller
UAE diamond jeweller raises funding to expand e-commerce offers
Fergus James, formerly known as Dubai Rocks, aims to attract male shoppers with a ‘hassle-free’ online service