Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?
digital content
Latest in digital content
AI-based curating systems
Can Dubai be the next Silicon Valley technology hub?
The emirate provides those in the Web 3 space with the ‘perfect balance of work and fun,’ making it attractive for talent, said the 26-year-old co-founder of interactive short video platform Vurse
AB In Focus
Netflix rival Starzplay’s Maaz Sheikh on the UAE’s home-grown success stories
Dubbed the Emirates’ rival to Netflix, the UAE streaming service has signed a deal with E-vision from e& and ADQ, an Abu Dhabi-based conglomerate, to acquire a majority stake – 57 percent – based on a post-money valuation of $420 million. The CEO and co-founder Maaz Sheikh sits down with Arabian Business
consumer behaviour
Stop playing catch-up with visual content
It’s important to recognise that our highly digitised world offers businesses the unique and unprecedented opportunity to interact directly with customers
Apple
Apple gets lift from services, offsetting iPhone weakness
As iPhone sales weakened, Apple has been shifting to earnings from digital content and services sold to the legions of fans of its devices
digital content
India’s SonyLIV launches in the Middle East
Indian VOD service currently caters to over 70 million monthly active users
broadcast content
Comedy Central working with Middle East comedy clubs to find emerging stars
A senior Viacom executive said that the company hopes to ramp up its production of stand-up specials in the region
broadcast content
Comedy Central Arabia to ramp up Middle East content in 2020
Comedy Central Arabia plans to produce digital-only local content that complements its TV offerings
digital content
Instagram hides ‘likes’ from more users
The Facebook-owned social media giant’s trial changes mean users in the six countries will no longer be able to see the number of likes other people’s posts receive
Apple
Podcasters find their voice in the Arab world
Many young Arab people now prefer podcasts over traditional radio programmes
digital content
Saudi digital media firm wins new $9m funding
Telfaz11 is the creative force behind a number of successful YouTube shows
Careem
Mobile will transform online experiences through creative and relevant content
Middle East and North Africa region is a perfect example of the increasing shift to mobile, writes Ari Kesisoglu, Facebook regional director, Africa, Middle East & Turkey
content creation
Entertainment provider: How OSN is dealing with an ever-changing TV industry
OSN CEO Martin Stewart reveals how the company is adapting in a hugely competitive marketplace
digital content
40% increase in demand for Arabic video content
Research shows that viewings of Western dramas have fallen by as much as 55 percent since 2011
digital content
Dreams vs reality: Dubai as a social media hub
How regulations and the need to professionalise will make or break Dubai’s efforts to turn the city into a global centre of content creation and “influencing”