Ubiquitous digital consumption, continued business model innovation by Indian entrepreneurs and the growing public market appetite are seen as the factors driving the transformation of India’s digital economy and opportunity for investors, including from the Middle East
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Short-form video content to disrupt MENA digital media, research shows
Users of short-form video content are also higher online spenders than non-users across product categories; the variation in spend is estimated to be between 40 percent and 130 percent, the report by internet services consultancy RedSeer said