VeraViews and AIREV are enabling publishers to host, deliver, and monitor video campaigns seamlessly—boosting results while lowering operational costs
digital advertising
Latest in digital advertising
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Facebook, Instagram, TikTok revenue to skyrocket as social media spending surges to $10bn in 5 years: Report
MENA retailers, however, should shift their focus towards Gen Z and millennials, as these demographics tend to be impulse purchasers and are heavily influenced by social media players, says new research
AppGallery
From awareness to conversion: How advertisers can leverage features on HUAWEI Ads
HUAWEI Ads enables marketers to utilise multiple placements via AppGallery like featured pages, category ranking, or keyword research
consumer behaviour
Revealed: The challenges facing retailers in MENA
While the future is exciting for the retail and e-commerce markets, the adaptations required of businesses are steep and swift
Connected TV
Why connected TV is the new hot spot for digital advertisers in the Middle East
Industry experts revealed the trend of consumers across the Middle East region cutting the cable cord and spending more time with OTT video, especially video streamed to CTV devices, has been rapidly increasing of late
advertising strategies
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities
algorithms
Video: How ads follow you around the internet
Hint: It’s why every site asks you to accept cookies. You’ve seen the pop-ups: “This site uses cookies to improve your experience. Please accept cookies.”
digital advertising
Video: How Google and Gmail dominated consumer email
When Gmail was released to the public on April 1, 2004, many people thought it was a prank
#media
AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.