The feature will reach more than five million Blue Rewards customers in the first year, the group said
customer engagement
Latest in customer engagement
customer engagement
Sobha Realty, WebEngage join forces to boost personalised buyer experiences
The collaboration will empower Sobha Realty to deliver personalised communication and enhanced experiences to buyers
Artificial intelligence
Leveraging AI for enhanced commercial strategy and customer relations
The advent of AI analytics and decision intelligence is nothing short of a revolution, marking a seminal shift in how companies engage with their markets and manage relationships with their most valuable asset – customers
communication
How to develop a customer-centric culture
Consider what is reasonable for your customers to expect, to what extent you currently deliver that consistently, what the obstacles are, and what the gaps are
Brand Marketing
Consumer engagement platforms market in MENA predicted to zoom to $6bn by 2030
The surge in market growth comes amid the transitioning of the region’s digital economy from the acquisition phase to a new era of customer retention
Arabian Business
Arabian Business announces exclusive masterclass webinar in conversational commerce and marketing
Unlocking growth through business messaging to take centre stage
communications
Meta and Salesforce to partner in creating a WhatsApp-first business messaging
The partnership will bring in a new way to sell, market, and support right from a conversation to increase customer engagement and accelerate sales
customer engagement
How SMEs can address customer engagement challenges
Portent signs include missing data and insights, inefficient business processes and increasing customer churn
communications
Overcoming the barriers to customer engagement
Close to 50 percent of large organisations will have failed to unify engagement channels in 2022, resulting in a disjointed and siloed customer experience that lacks context
business funding
MoEngage raises $77mn in Series E funding after doubling its growth and global headcount
The insights-led customer engagement platform has more than 65 customers in the region, including Mashreq Bank, Damac, Landmark Group, Azadea, and Swvl
Big City Centre Vote
What do customers visiting malls in the region want above all else?
A Majid Al Futtaim survey has received feedback from,10,000 customers to determine their preferences and desires within malls, which are driving the top retail trends of 2022
Alain Bejjani
Majid Al Futtaim and Binance to work on NFT and crypto payments with Binance Pay
The two entities announced a partnership to unlock Web3 capabilities for customers across MENA region
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion
Business
Back to the basics: Why forgetting your regular customers is a risky business
Lucy Bradley, the brand commander at Plug Communications, shares a refreshing take on the customer churn challenge and maintaining loyalty as the Middle East returns to jam-packed venues and hard-to-get bookings
B2B businesses
Could ‘gamification’ help corporate banks improve customer loyalty?
Gamification is the use of game-like mechanics in non-game contexts to engage users and motivate them to achieve their goals
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
cloud communications
AB Talks: How communication is the key driver of business
Hussein Malhas, VP Revenue – MENA, Infobip, on how businesses need to focus on improving customer communication in the post-pandemic world