The economics of being an influencer are changing as brands ditch aspirational content for authentic endorsements with measurable ROI
creativity
Latest in creativity
advertising
What clients want: Invaluable insights from conversations with the region’s biggest brands
Creativity is the oxygen of business, and central to everything
content creators
Number of aspiring influencers on the rise as global ‘creator economy’ balloons to $250bn
2023 marked a watershed year as the burgeoning ‘creator economy’ came into its own, fuelled by the rise in professionals ditching their 9-to-5 jobs for careers in social media
anxiety
Want to be productive at work? Exercise!
The connection between physical health, mental well-being and performance at work cannot be overstated
AI influencers
Robot influencers: Prada, Calvin Klein, Versace turn to deepfakes for social media marketing with AI
Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?
content creators
‘Dubai is the new L.A.’: Influencers flock to UAE to max social media followers
Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborations
creative industry
Take the Shot
Amer Mohamad is one of the Middle East’s most admired photographers, responsible for creating many of the striking images seen in the region’s best fashion magazines. He speaks to Arabian Business about living a life through the lens
AI for kids
UAE centre for 4th Industrial Revolution to host second ‘smart toys’ competition
The competition aims to stimulate learning in children through the use of artificial intelligence in toys
creative industry
‘One Media Dubai’ launched to transform emirate into a global hub for creative, innovative talent
Services offered in the first phase include media and commercial licensing, office leasing, visas and immigration, banking, tourism and hospitality, education consulting, residential real estate, and telecom services
confidence
How to get into “the flow state” to boost productivity and creativity
In our increasingly anxious, distracted and overloaded professional lives, intentionally pursuing a regular flow state can benefit us in six specific ways at work
3D virtual worlds
Should luxury brands step into the metaverse?
Used correctly web 3.0 can benefit brand legacy, but the digital and physical must find a way to co-exist in perfect harmony to reap full benefits of this new world
artist
Mobile app SpinVid secures $400,000 funding to help grassroots DJs and producers create music video content
The combination of animations – including classic spinning vinyl graphics – and fully customisable music editing tools makes SpinVid easy for new artists to connect with their digital audience and promote their own work
Camera
Why smartphones, influencers and YouTubers can fuel a global love of pictures
Rather than killing off the camera business, President and CEO of Canon Europe Middle East and Africa (EMEA), Yuichi Ishizuka, says the future has never been brighter for the imaging industry
branding
Don’t try to make your business look good: Be good
Businesses often overspend on the luxuries without remembering the importance of the fundamentals
climate change
Why creativity is key to cracking climate change challenge
Deemed non-essential, some 10 million jobs in the culture and creativity sectors were lost or became fragile in 2020, when globally the sector shrunk by $750 billion, according to UNESCO figures
creativity
Creativity: Looking at the world differently
Creativity is about looking at others and the world and not seeing that which our upbringing, schooling and culture has taught us to see
creativity
Why Dubai is the ‘best place to be’ for design
Level Shoes sees “exponential growth” of local designers, eyes first expansion out of Dubai into Saudi by year-end