Balenciaga has filed a $25 million lawsuit against the producers
Controversial marketing campaigns
Latest in Controversial marketing campaigns
Balenciaga
Dubai retailer halts Balenciaga sales amid holiday campaign backlash
The company has taken down all of the brand’s products from its stores and website until further notice
Advertising campaign
Is controversy ever a good marketing strategy?
Is any publicity good publicity? Natasha Hatherall-Shawe, founder and CEO of TishTash Marketing looks at the pitfalls.
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Video: If advertising is dead, how did a print ad from Nike make global news?
If advertising is dead, how did a print ad from Nike make global news? Why did the company’s stock price fall and then rise again? Why did Nike’s online sales increase by 31 percent?
ad campaign
If advertising is dead, how did a print ad from Nike make global news?
Opinion: It’s okay for brands to stand for something, to have a higher purpose. Consumers expect it, says Reda Raad, CEO of TBWARAAD
#NikeBoycott campaign
Advertising is dead. Long live advertising.
Opinion: If advertising is dead, how did a print ad from Nike make global news, asks Reda Raad, chief executive of TBWARAAD
#NikeBoycott campaign
Commoditisation of controversy: Why brands are embracing politics
Nike’s controversial ad featuring Colin Kaepernick is a sign that brands are increasingly folding politics into their larger marketing efforts