Ali Akawi, CEO of ITP Media Group, reflects on the organisation’s obsession with creating content, worthy of the time and attention of 25 million unique users a month
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Inside the start-up providing content for working Arab mothers
Ummahat has 50,000 users subscribed to its platform, offers expert Arabic content on everything from child rearing to lifestyle trends
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Why personal branding is not a trend
If we look at the way recruitment has evolved in the past 10 years, it makes sense that personal branding has gained huge momentum in our corporate life
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Fox Network’s new direction in the Middle East
As Fox Networks Group airs its first original series in the Middle East, can traditional platforms find a place in today’s disrupted media landscape?