International and regional companies are in talks with leading UAE companies in sectors such as automobile, retail and realty
Brands marketing
Latest in Brands marketing
Artificial intelligence
Vast majority of MENA marketing leaders optimistic about long-term growth, says report
The report, by GfK, also revealed a huge gap between marketer’s and consumer’s expectations in terms of sustainability
brand building
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
Brands
People want brands that make them smile and laugh, research shows
For brands aiming to contribute to the happiness of their target audience, the process starts with data and knowing your customers
brand strength
In pictures: Top 20 most valuable global brands in 2022
The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy
Brands marketing
Cristiano Ronaldo’s Coca-Cola snub is a winner for Ikea, Evian and others
How real-time marketing at its best can be a winner for brands
branding
Making marketing meaningful during Ramadan
During Ramadan, being ‘where it matters’ for your brand marketing is vital. As we begin the Holy Month for 2021, many businesses will already be in activation mode, but the beauty of our online world is in the ability to assess, pivot and react quickly and appropriately when the time is right.
Your customers are on […]
Advertising campaign
Want to connect with consumers? A time-honoured tactic could work
Forever associated with food, perfume and beauty – product sampling is a marketing tool as old as trade itself, but it’s a tactic that should not be written off argues Natasha Hatherall-Shawe.
brand values
How values are playing a big role in the choice of consumers
If there is anything we can take away from consumer behaviour in the past 12 months it’s that they are voting with their feet, says Natasha Hatherall-Shawe
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Abu Dhabi Banks
In pictures: Top 10 most valuable Emirati and Saudi brands
The inaugural BrandZ ranking includes consumer-facing brands from across a range of categories with a combined value of $50bn
Brands marketing
Video: Why brands increasingly favour influencer marketing
How influencers are transforming the world of marketing and PR as we know it.
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Apple
UAE’s top brands revealed – best companies at providing customer service
Arabian Business presents the results of the Service Hero customer satisfaction index, which reveals the top brands in the UAE last year with the highest scores for overall customer satisfaction. Service Hero’s Index provides a rigorous annual snapshot of consumer feelings and since 2010 has measured over 300,000 consumer voices covering more than 300 private sector companies.
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affordable brands
Revealed: Brands in Kuwait that are providing the best customer service
Arabian Business, in cooperation with Service Hero, presents the top brands in Kuwait last year with the highest scores for overall customer satisfaction. Service Hero’s Index provides a rigorous annual snapshot of consumer feelings and since 2010 has measured over 200,000 consumer voices covering more than 300 private sector companies.
Arabian Business Forum
Video: Is the Middle East missing opportunities for global brand diplomacy?
The Middle East is lagging behind in the rest of the world when it comes to global brands that can represent its values abroad, Crescent Enterprises CEO Badr Jafar said at the Arabian Business Forum in Dubai.
#media
AB Crossfire: Is advertising dead?
Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.
Brand Intimacy Study
The secrets to creating an intimate brand
The most pressing issue for brands is how to build better relations with consumers
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Arabian Business Start-Up SME Academy
How to be a #social startup in the UAE
Prominent voices in the world of hashtags and filters join the Arabian Business StartUp Academy to share lessons they have learned, and continue to learn, about making the best of social media when setting up, sustaining and growing a small business in the Middle East