A majority agrees that a brand snub pushes companies to take corrective action
Brands
Latest in Brands
advertising
What clients want: Invaluable insights from conversations with the region’s biggest brands
Creativity is the oxygen of business, and central to everything
Brands
Global luxury market: $1.64tn spend last year; experiences v materials; China boom continues; the rise of Gen Z
Global luxury spending expanded by up to 10 per cent despite economic headwinds
Arab youth
Arab youth ready to boycott environment-damaging brands, survey finds
Arab youth in the Gulf Cooperation Council (GCC) states lead the charge at 65 percent, followed by North Africa at 58 percent, and the Levantine nations at 51 percent
AI influencers
Robot influencers: Prada, Calvin Klein, Versace turn to deepfakes for social media marketing with AI
Big luxury brands are recruiting robot influencers to promote their products. Could this be the future of marketing and what will it mean for influencers?
brand value index
Saudi Aramco most valuable brand in Middle East: Report
The company has moved up 5 places in the ranking with a brand value increase of 7%
Azadea
UAE’s AZADEA Group announces major expansion in Abu Dhabi with 23 brands
The stores set to open in Reem Mall will include 10 new brand debuts
Brands
Inside the world of Philipp Plein: The luxury watch brand founder breaks down the key to success
Philipp Plein launched a new collection of timepieces in Dubai Mall, where he shared his views about industry players and the inspiration behind his controversial, iconic designs
Brands
The importance of home-grown brands
The Saudi fashion scene has historically been underrepresented on the global stage, but the importance of local brands can be underestimated
Artificial intelligence
Brands that ignore Web3 will be left behind
Some businesses have yet to realise that the Web3 paradigm shift has already begun
brand building
The stats behind ratings: Do online reviews matter for marketers?
Whether you like it or not, reviews play a powerful role in shaping consumer behaviour – and they cost businesses too
Bankruptcy
Here’s what happens when good brands can’t keep up
Brands and businesses that failed to pivot effectively have lost all brand relevance and association for clients and customers who have felt the disconnect
Brands
People want brands that make them smile and laugh, research shows
For brands aiming to contribute to the happiness of their target audience, the process starts with data and knowing your customers
brand strength
In pictures: Top 20 most valuable global brands in 2022
The combined value of the world’s Top 100 most valuable brands has increased by 23 percent to $8.7 trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy
Brands
Shifting consumer trends in the post Covid-19 landscape
To remain competitive, brands will have to demonstrate they’re not just aware of their effect on the environment, but that they are actively taking steps to mitigate environmental damage
Brand awareness
Is it time for brands to abandon ‘consumer education?’
Brands can aim to tap into this behavior rather than trying to educate consumers on their terms
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion