The company has moved up 5 places in the ranking with a brand value increase of 7%
brand values
Latest in brand values
brand values
Bridging the digital gap with empathy
In the post-coronavirus environment, brands that offer real value and listen to their customers will be rewarded with consumer loyalty and advocacy
brand values
How values are playing a big role in the choice of consumers
If there is anything we can take away from consumer behaviour in the past 12 months it’s that they are voting with their feet, says Natasha Hatherall-Shawe
brand values
Dubai’s Emirates NBD sees brand value top $4bn
Dubai’s biggest bank secures spot among the top 100 global banking brands, according to new report
2019 Brand Intimacy Report
Emirates closes in on Apple in brand intimacy rankings
Dubai-based airline jumps up list that measures the emotional bonds between a customer and a brand
Badr Jafar
Video: Has impact investing come to the Middle East and UAE?
Companies will increasingly be involved in ‘impact’ investing as they work to build loyalty among socially conscious millennial customers and prospective employees, according to Crescent Enterprises CEO Badr Jafar.
Badr Jafar
Millennials ‘demand’ corporate social responsibility, says Badr Jafar
Crescent Enterprises CEO Badr Jafar said social impact and brand values are the deciding factor for prospective employees choosing between two employers with similar packages.