Businesses are using VR to create gamified experiences that captivate customers and deepen their connection with the brand, presenting an opportunity for serious companies to engage non-gamers
Brand engagement
Latest in Brand engagement
Brand engagement
Engaging with tech-savvy millennials across digital touchpoints will define the future of consumer brands
Internet penetration in the UAE is expected to reach 96 percent by 2025, with 67 percent of Middle East consumers choosing digital channels to engage with brands
advertising strategies
This is how mobile apps are driving business growth in a pandemic world
There are different mobile app advertising trends that are gaining momentum. Ad formats like full-screen videos with interactive end cards or rich media interstitials are a great way to both reach an audience at scale and capture their attention. In-app ads are scaled to fit the app and therefore look much more appealing to the user.
Brand engagement
From expected, to exceptional: The year that brands could (and should) step up
With a backdrop of economic decline and smaller consumer wallets, there is a greater need for brands from all verticals to step up and be more relevant and exciting to customers, and to crucially drive more revenue for brands