The conversation at one of the world’s biggest social media is about social responsibility and leadership from the top-down. Twitter in 2021 is about giving its users the tools to demonstrate agility and be relevant, says Benjamin Ampen, Managing Director, MENA, Twitter
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Video: How to be a social media startup in the UAE
Social media platforms are aimed at various audiences with different wants and needs. For example, Twitter users join the most relevant conversations while Instagrammers compete for the best visual content. Those on LinkedIn look for professional opportunities whereas Facebook users connect with far away friends and family.
Benjamin Ampen
How Twitter keeps up with the rapid pace of change in the Middle East
More people are now using Twitter in MENA to converse and discover information than ever before and managing director Benjamin Ampen is at the heart of the platform’s drive to connect audiences
Benjamin Ampen
Video: Twitter’s plans to grow in the Middle East
Twitter has a new Arabic live show in the region during Ramadan. In this edition of inside AB, Shayan Shakheel talks to Benjamin Ampen, Twitter’s regional managing director, about the show and the growing importance of video to the social media giant.