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Why the Middle East PR industry must adapt to ‘profoundly changed’ landscape

by Staff writerThu 4 Mar 2021Wed 6 Oct 2021

PR boss Sunil John says the regional industry must rethink its business and operating models

Latest in ASDAA Burson-Marsteller

by Staff writerWed 27 Feb 2019Wed 6 Oct 2021

Asda’a BCW is appointed as corporate communications partner to subscription video on demand service

by Staff Writer Wed 23 May 2018Thu 28 Oct 2021

The 2018 ASDAA Burson-Marsteller Arab Youth Survey reveals a generation more connected than ever

by Staff Writer Tue 8 May 2018Thu 7 Oct 2021

ASDA’A Burson-Marsteller Arab Youth Survey 2018 also reveals strong support among young Emiratis for VAT

by Staff Writer Wed 21 Feb 2018Thu 7 Oct 2021

Dubai summit hears that PR industry must demonstrate to the public that it is a positive force for truth in era of ‘fake news’

by Tahani KarrarWed 18 Oct 2017Thu 7 Oct 2021

ASDA’A Burson-Marsteller founder and CEO Sunil John said that Egypt has cultural, political and diplomatic heft that is not being fully realised,

by Staff Writer Sun 24 Sep 2017Thu 7 Oct 2021

Seasoned Middle East journalist and PR Hassan Fattah hired as managing director