Agency takes the top regional award at gala awards night hosted by The Holmes Report in London
ASDA’A Burson-Marstellar
Latest in ASDA’A Burson-Marstellar
Arab world
Opinion: Gulf states inherit the mantle of leadership and influence
It would be difficult to find a better measure of Arab opinion about regional and international powers than the Arab Youth Survey.
The 2019 Survey results provide a solid summary of regional perspectives on other countries, with the UAE being most readily identified as an ally by respondents (93 per cent) and Iran as an enemy […]
Arab world
Opinion: UAE has established itself as a successful national model from the region
The UAE enjoys the dividends of embracing global values and an open, tolerant culture, writes Sunil John, president – Middle East and Founder of ASDA’A BCW
Arab world
Opinion: safety net or generation debt?
Is the most shocking finding from the Arab Youth Survey that a third of them believe the government should bail them out if they get into debt?
Arab world
Opinion: Action needed to tackle rising drug use among Arab youth
Stricter laws are not enough to overcome this challenge – there is an urgent need to look at this problem from a social, economic and even political angle, writes Osama Al-Sharif
Arab world
Illegal drugs are easy to find, stricter laws needed to curb rising usage – Arab Youth Survey
Arab youth say peer pressure is the main cause of the rising use of illegal substances
Arab world
59% of Arab youth view the US as an ‘enemy’ since Trump was elected – survey
Two-thirds of Arab youth viewed Iran as the region’s biggest enemy
Arab world
1 in 3 Arab youth believe gov’t should pay off their debts – survey
Over half of youths believe the rising cost of living is the biggest challenge facing the Middle East today
Arab world
Opinion: Arab youth struggle with religious values and institutions trapped in the past
Young Arabs remain attached and devoted to their faith despite being unconvinced of some of the inherited thoughts and religious strictures, writes Dr Mohammad Shahrour
Arab world
Arab Youth Survey: 79% call for reform of religious institutions
45% of GCC youth believe religion is holding back the Arab world
Arab Youth Survey 2019
ASDA’A BCW to unveil findings of annual Arab Youth Survey on April 30
Findings from the region’s largest independent study of its kind on Arab youth will be unveiled at media event and livestreamed globally by ASDA’A BCW
Arab youth
Young Arabs believe religion is key to their identity
Newly released findings from the 2018 ASDA’A BCW Arab Youth Survey are revealed at event in Germany
Arab youth
Video: Five key findings of Arab Youth Survey 2018
The Arab Youth Survey (AYS) has become essential reading for public and private organisations, who now have comprehensive data and analysis from which to make informed decisions thanks to ASDA’A Burson-Marsteller, the PR giants behind the survey.
Arab Youth Survey 2018
Opinion: Ten years on, how different is the Middle East?
The Arab Youth Survey continues to provide an unrivalled window into the thoughts of the region’s young people
Arab Spring 2011
Opinion: The Arab Youth Survey at 10
The landmark study that has helped bear witness to Middle Eastern history
ASDA’A Burson-Marstellar
Sunil John appointed President of Burson Cohn & Wolfe in Middle East
BCW was formed in February following a merger
ASDA’A Burson-Marstellar
ASDA’A Burson-Marstellar wins ‘Middle East Consultancy of the Year’ at Hong Kong awards
The Dubai-baseed PR agency was also awarded for a social media campaign with American-tech giant Avaya