Despite recent controversies, Apple sees potential for expansion and has observed better-than-expected performance in its retail stores
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Video: Inside Apple’s rise to $2trn valuation
Apple reached a staggering $2 trillion market valuation in August, despite years of doubt from critics over whether the tech giant could continue to succeed after the death of Steve Jobs.
Apple
Video: Why Apple products are so expensive
Apple’s reputation and brand allow it to charge a premium for its high-end products, like the iPhone 11 Pro Max, MacBook Pro, or the iMac Pro.
Apple
Apple profit stable as service gains offset iPhone slump
Services revenue reached an all-time high of $10.9 billion, up 19 percent over the prior year
Apple
Video: This is how much money Apple makes on iPhones
Since the iPhone’s launch in 2007, Apple has sold more than a billion phones. Here’s just how much the iPhone makes for the trillion-dollar company.