The partnership is expected to see the brand growing into new areas like personal care and baby furniture
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Alia Bhatt
Met Gala 2023: Bollywood star Alia Bhatt makes debut in 100,000 pearl-adorned outfit
Priyanka Chopra Jonas, another Indian actor, also made a splashy appearance at the event in a stunning black outfit with husband, singer Nick Jonas
Alia Bhatt
Bollywood’s Alia Bhatt to expand kids, maternity wear business to UAE in 2023
The Bollywood actor’s business – Ed-a-Mamma – was launched in October 2020 and focuses on sustainable clothing for kids and mothers alike