Retail Abu Dhabi One launches as part of inaugural Abu Dhabi Shopping Season
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AI can help Gulf retailers usher in a new era of brand loyalty, through personalised customer experiences
Brand View: ‘To capitalise on the growing number of affluent consumers, regional retailers must craft a digital strategy that puts business intelligence and AI front and centre, or risk being swept aside by their technology-savvy competitors,’ says Necip Ozyucel, Cloud & Enterprise Group Lead, Microsoft Gulf