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KSA social media study reveals why attention is more important than viewing

by Staff Writer Thu 31 Oct 2024Thu 31 Oct 2024

Dentsu publishes the results of its study involving 750 respondents analysing users’ habits across five social media platforms

Alfred Turns Rapper: InsuranceMarket.ae Unveils Electrifying Jingle Update

InsuranceMarket.ae unveils new jingle featuring mascot Alfred as rapper

by Staff Writer Wed 10 Jul 2024Wed 10 Jul 2024

Created by the ‘voice of Dubai’ Ahmad Haffar, the original jingle has been a familiar sound on radio stations and digital platforms throughout the UAE for the past three years

Is the influencer ‘bubble’ about to burst?

by Tala Michel Issa Thu 20 Jun 2024Wed 19 Jun 2024

The economics of being an influencer are changing as brands ditch aspirational content for authentic endorsements with measurable ROI

Dubai’s InsuranceMarket.ae goes viral as highway ads takeover city, CEO confirms ‘significant investment’

by Sharon Benjamin Wed 20 Mar 2024Wed 20 Mar 2024

InsuranceMarket.ae CEO talks to Arabian Business about the company’s marketing campaign across the UAE in response to a viral Instagram video showcasing its ads across Dubai

Facebook, Instagram, TikTok revenue to skyrocket as social media spending surges to $10bn in 5 years: Report

by James MathewMon 14 Aug 2023Tue 15 Aug 2023

MENA retailers, however, should shift their focus towards Gen Z and millennials, as these demographics tend to be impulse purchasers and are heavily influenced by social media players, says new research

Instagram to push more ads on users as Meta struggles to reverse revenue decline

by Staff WriterWed 5 Oct 2022Wed 5 Oct 2022

The latest announcements come three weeks before Meta is releases its Q3 earnings report, which is expected to show declining revenue, yet again

Emaar’s Burj Khalifa charges AED1 million for 15 minutes of laser advertising

by Staff WriterWed 5 Oct 2022Wed 5 Oct 2022

Earlier this week, Bollywood icon Shah Rukh Khan was displayed on the Burj Khalifa as part of Burjeel Holdings IPO campaign

#media

AB Crossfire: Is advertising dead?

by ITPThu 24 Oct 2019Wed 6 Oct 2021

Advertising is dead. Advertising is dying. We’ve been hearing this since the 90s with the arrival of the internet when everyone was sure that TV spots were going to disappear.

Video: Are our smartphones listening to us for ads?

by ITPWed 18 Sep 2019Wed 6 Oct 2021

A mobile security company has carried out a research investigation to address the popular conspiracy theory that tech giants are listening to conversations.