More than 300,000 meals are being distributed on a daily basis by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) during Ramadan, part of a wider effort to encourage volunteerism in Dubai and the UAE, according to a senior official from the UAE Ministry of Cabinet Affairs and the Future.
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In pictures: Over 4 million food distributed as part of ’10 Million Meals’ initiative
The campaign, the UAE’s largest food distribution drive, will continue throughout the month of Ramadan. The campaign, led by Sheikha Hind bint Maktoum bin Juma Al Maktoum, chairperson of the board of trustees of the UAE Food Bank, has received donations from companies, humanitarian organisations, businessmen, government and private entities to support communities affected by the Covid-19 pandemic in the UAE.
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Video: Dubai’s Burj Khalifa to be transformed into world’s tallest donation box
One pixel at a time, Dubai will light up the facade of the world’s tallest building to represent each donation made to relieve coronavirus-hit communities across the United Arab Emirates. The Burj Khalifa, which stands 828 metres (2,717 feet) high, will be transformed into the “world’s tallest donation box” as part of a campaign to provide 10 million meals to low-income people.