Top crypto, retail, and tech MENA startups complete Phase 1 of Google’s Startup Expedition

Google’s new programme helped the startups boost their growth using effective marketing strategies in the Middle East and North Africa.

The first phase of the six-month programme included a series of workshops presented by 14 experts at Google.

It covered key areas in digital marketing such as generating leads and driving sales on YouTube and Search, creative best practices, measurement, and products, among others.

The MENA Startups Lead, Hisham ElNazer, said: “We’re very excited about launching our exclusive digital-marketing-first programme in MENA to help rising startups in their growth stage benefit from available marketing tools and techniques to scale their businesses and expand successfully.

“Startups are core contributors to boosting local economies, and we’re committed to increase our support to the wider ecosystem through mentorship, training and bespoke offerings.”

Google’s Startup Expedition programme

Startups were exclusively selected and invited to join the programme based on their growth plans as well as their commitment to experimenting and achieving results during and after the programme.

The selected startups included:

• BitOasis (UAE),
• Breadfast (Egypt),
• CoinMENA (UAE),
• Eyewa (UAE),
• Homzmart (Egypt),
• Jahez (Saudi Arabia),
• Nana (Saudi Arabia),
• Okadoc (UAE),
• Rain (UAE),
• Sarwa (UAE),
• Syarah (Saudi Arabia),
• Tamara (Saudi Arabia/ UAE), and
• Thndr (Egypt)

The startups also participated in 1:1 conversations with teams at Google to help address businesses challenges and find sustainable marketing solutions to fuel their growth.

Startup Expedition is a series of many upcoming digital marketing initiatives at Google, aimed at supporting the most promising startups in the region through tailored programs.

More details about the programme’s schedule and how to express interest will be shared later this year.