What is it: All of the city’s Rove hotels – including the soon-to-be-opened Rove Dubai Marina – will now have newly fashioned meeting rooms and co-working spaces that have been developed in collaboration with Letswork.
Who are they: An Emaar brand, Letswork is more of a community platform than an office company. It partners with hotels and cafés to create co-working spaces that include reserved areas, wi-fi, free and unlimited tea, coffee and water, discounted food and other beverages, parking and access to events and workshops.
How does it work: There are three tiers to sign up to: a day pass (AED39), the Flexi-7 (AED209 for seven sign-ins in a month), and a monthly subscription (AED490), each with escalating benefits. You select your package, choose your location, check in on an iPad when you arrive and start working over coffee.
Why it’s great: It essentially makes a feature of informality. These aren’t stuffy offices or sterile meeting rooms, so they ought to provide a nice backdrop for working, talking and innovating. Also, Rove hotels have already staked a claim to be the millennials’ choice in Dubai, so these co-working spaces ought to organically create networking opportunities.
Where it could be better: It’s really not that hard to get free wi-fi and a decent cup of coffee in the same place in Dubai, so for freelancers or small teams the advantages might be modest. Maybe more or better benefits?
Where are they: The Daily in Rove Healthcare City, Rover City Centre Rove Trade Centre and, the original, TGIF in Rove Downtown.
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