AAA Holding Group, a leading British manufacturer of globally utilised phosphate and nitrogen fertilisers, may be easing the transition from traditional to sustainable agriculture. The company, under the guidance of Amet Selman, the Chairman and Chief Executive Officer, along with his colleagues in the Board of Executives, including Sam Selman, the Regional Manager, and Richard Cotton, the Chief Marketing and Business Development Officer, is making significant strides in the fertiliser industry.
Based in London, United Kingdom, with subsidiary fertiliser manufacturing operations in Iraq, AAA Holding Group is at the forefront of fostering technological progress and collaboration in the agricultural sector. The company recently demonstrated its commitment to supporting local and farmers in Iraq in response to the Iraqi Cabinet’s new agricultural reforms.
These reforms are designed to transform the sector by reallocating existing subsidies from fertiliser production to modern irrigation systems and the development of agricultural land. With several changes set to be implemented in the coming months, AAA Holding Group, led by Amet Selman, has launched key initiatives to advance the sector’s development.
The fertiliser firm has offered immediate assistance to farmers who find phosphate and nitrogen fertilisers costly due to the subsidy removal. The company’s goal is to ensure that these farmers have access to the necessary fertilisers for sustainable farming, providing them with credit facilities and options for deferred payment. This initiative allows farmers to purchase fertiliser on credit and repay in instalments.
AAA Holding Group has also announced intentions to investigate the agricultural sector in Kurdistan by examining undeveloped farming areas and sites across different regions. The company’s global vision for agricultural transformation is evident in its plans for change.
Investing in research and development, Amet Selman and Richard Cotton are focusing on producing high-yielding crops at the London facility and several R&D offices in Iraq, moving towards crops that are resilient.
Furthermore, COO Reggad Selman has played a pivotal role, encouraging major farmers towards sustainable agricultural practices and modern irrigation methodologies. Her leadership is integral to the company’s approach to sustainable agriculture.
The company’s experts, from regions including Iraq, Kurdistan, and the United Kingdom, are committed to these efforts. Over time, AAA Holding Group has launched various educational and training programmes targeting less educated and trained farmers to foster sustainable agricultural practices.
AAA Holding Group aspires to lead the paradigm shift in global agriculture. They have made progress towards this goal by introducing specialised fertilisers enriched with micronutrients for enhanced crop yields.
Since 5 September 2023, AAA Holding Group’s groundbreaking work in Iraq, led by Amet Selman, has focused on improving soil health and effective fertiliser application through advanced soil analysis, shifting from traditional methods to a more scientific, evidence-based approach. Amet Selman believes that the future of Iraq’s agriculture depends on innovation and adaptation, with the latest initiatives setting a solid foundation for future generations.
In a strategic move to bolster its supply chain and market reach, the company has successfully expanded its operations in both America and Canada. This expansion is particularly notable as it ensures a smoother exchange of raw materials and finished products, marking a unique precedent in the fertilizer industry.
By establishing a robust presence in these key markets, the company is poised to enhance its production capabilities and fulfill the rising demand more efficiently. This initiative not only signifies the company’s commitment to growth but also its dedication to innovation within the sector.
ITP Media Group newsroom and editorial staff were not involved in the creation of this content.
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