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UAE unveils a striking logo to deliver COP28 message to the world

Concept of the logo is that we are all inhabitants of ‘One World’; It encompasses everyone involved and calls for action

The UAE, which will host the 28th Session of the Conference of the Parties (COP28) at Expo City Dubai from 30 November to 12 December this year, has unveiled the official logo and branding for the event.

The design in light and dark green, includes a collection of diverse icons – from people and renewable energy technologies to wildlife and nature – inside a globe. The concept for the logo is that we are all inhabitants of ‘One World’.

UAE COP28 branding

It represents the wealth of humanity’s natural and technological resources, and emphasises the need for innovation across all sectors to drive inclusive and transformational sustainable development. The logo was presented on Tuesday to the UN Framework Convention on Climate Change (UNFCCC).

The design serves as a reminder to global communities to rally behind urgent climate action and embark on an inclusive pathway towards climate action. The visuals include public and private sectors, scientists and civil society, women and youth, and flora and fauna, which symbolises that COP is for everyone.

It will also promote the message that COP28 will be a COP of Action, which raises ambitions and moves from goals to achieving results.

Dr Sultan Al Jaber, COP28 President-Designate, said: “We live in one world, a world where we need to collaborate and cooperate like never before to make the transformational progress needed to reach the Paris Agreement. COP28 will be a COP for Action and a COP for All, bringing together the global north and south and leaving no one behind.

“COP28 in the UAE will seek to find global consensus so that we can go further and faster and move from goals to getting it done.”

The new logo will appear on all COP28 UAE branding, including the newly launched website and on-site at Expo City Dubai. A dynamic animation of the logo has been created to bring its story to life on digital media.

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