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Sheikh Mohammed and Nissan CEO discuss growth opportunities in UAE’s automotive sector

This is in line with UAE’s move to consolidate its status as a focal point for the worldwide automotive market, capitalising on its growth as a pivotal international commercial, trading and investment centre

Sheikh Mohammed bin Rashid Al Maktoum Nissan CEO
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (C), met with Makoto Uchida (2L), President and CEO of Nissan Motor Corporation

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, met with Makoto Uchida, President and CEO of Nissan Motor Corporation and discussed the new growth opportunities for automotive companies driven by the UAE’s ambitious development plans.

During the meeting, held as part of the Dubai Ruler’s Weekly Majlis at the Union House, Sheikh Mohammed told Nissan Motor’s top executive that the UAE is keen to establish productive partnerships with global automotive companies.

This is in line with UAE’s move to consolidate its status as a focal point for the worldwide automotive market, capitalising on its growth as a pivotal international commercial, trading and investment centre.

Sheikh Mohammed said that these partnerships complement Dubai’s strategic plans for the sector including the development of the ‘Dubai Car Market’, the largest and most advanced of its kind in the world, announced recently.

By connecting with 77 ports around the globe, the market aims to solidify Dubai’s position as one of the world’s most prominent and rapidly growing cities in the automotive trade sector.

The ‘Dubai Car Market’ will be connected with 77 ports managed by DP World around the globe, enhancing its capacity and doubling its current sales of AED6.8bn

The development of the car market also supports the Dubai Economic Agenda D33, which seeks to consolidate the city’s status as one of the world’s top three urban economies by 2033.

Sheikh Mohammed also discussed with the Nissan President how the supportive platform provided by the UAE can help global automotive companies tap into new markets and drive long-term growth in an increasingly competitive global industry.

The exceptional logistics capabilities and global trading connectivity offered by the UAE makes it an ideal base for automotive companies looking to expand their global footprint, Sheikh Mohammed said.

Nissan’s Middle East presence

Earlier this week, Nissan unveiled its all-new Patrol to the world from the UAE, reflecting the pivotal role the country plays in the company’s global strategy.

Nissan was the first Japanese carmaker to establish a regional headquarters in the Middle East, when it set up an office in Dubai under the name Nissan Middle East in 1994.

Today, Nissan Middle East’s operations span over 22 countries from Azerbaijan to Yemen and from Turkiye to Turkmenistan.

Globally, the company employs around a quarter of a million people and the company is considered a pioneer and global leader in the field of zero-emission vehicle technology.

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