Saudi Arabia’s futuristic city project NEOM promoters held road shows in Berlin and Paris on Tuesday to woo investors in the project.
A series of ‘Discover NEOM’ meetings with investors and business partners in European cities also highlighted the rapid progress made in the project implementation over the past year, SPA reported.
The Discover NEOM European events were attended by around 400 key business, financial and sustainability leaders and included a series of sector-focused presentations, panels and exhibitions.
Entrepreneurs, industry pioneers and potential business partners from the two European countries had the chance to engage with NEOM’s CEO and several of the project’s leaders to explore future opportunities and support NEOM’s mission to redefine business, urban livability, and nature conservation.
Speaking at the events, Nadhmi Al-Nasr, CEO of NEOM, said the project has several German and French partners in water, energy and advanced manufacturing, and these events allowed potential investors across a wide variety of industries to explore the significant market opportunities that NEOM presents.
“We were especially focused on how we can best support the collaborative global effort to redefine the way we conduct business in a sustainable and future-oriented way,” he said.
Al-Nasr said he looked forward to striking a few partnerships in the coming months following these visits and generating significant investments for the project.
Discover NEOM is part of a globetrotting initiative that aims to seek opportunities and attract foreign direct investment into NEOM, a region being built from the ground up with the world’s most advanced technologies to redefine how humanity lives, works and plays.
Similar events have been held in the UK and the US over the last twelve months.
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